Exclusive news and research on the wine, spirits and beer business

News Briefs for September 29, 2017

September 29, 2017

•González Byass USA has appointed Nicolás Bertino as CEO. He will report directly to González Byass CEO Jorge Grosse. Bertino has been with the company since 2008, serving as González Byass’s international sales director. The González Byass USA portfolio includes brands such as Spain’s Tio Pepe and Beronia, Chile’s Veramonte, Austria’s Domane Wachau and France’s Champagne Palmer, among others.

•The Cotarella family, owners of the Falesco winery in Umbria, will soon be making Brunello di Montalcino. The family has purchased Le Macioche in Montalcino for $4.78 million, Wine Spectator has learned. The 17-acre property includes 7.4 acres of Brunello di Montalcino, 1.2 acres of vines classified for IGT wines, and an additional 5 acres suitable for planting. Wine Spectator has the full story.

•Banfi Vintners has signed on as the official wine partner of the NFL’s Jacksonville Jaguars. The multi-year contract will see Banfi’s wines sold by the bottle and glass throughout the Jaguars’ EverBank Field. In particular, Banfi intends to promote its Riunite Sangria and Walnut Crest “Frosé”—a frozen cocktail made with rosé wine—through the Jaguars’ partnership.

•Prestige Beverage Group has extended its Kinky Beverages range with a limited edition Naughty & Nice package. Targeted toward holiday occasions, Kinky Naughty & Nice features a two-sided bottle, with one side colored a “devilish” red and the other “divine” white. The package, which is filled with Kinky’s watermelon- and strawberry-infused Red liqueur, will be available nationwide in 750-ml. ($19.99), 375-ml. ($9.99) and 200-ml. ($5.99) formats starting in October. The Kinky portfolio includes Pink, Blue, Gold, Red and Green liqueurs, as well as the Kinky vodka, Kinky Cocktails and Extra Kinky Cocktails brands.

•Pabst Brewing Co. has named Diageo veteran Matt Bruhn to the newly created role of chief marketing officer. Effective October 2, Bruhn will oversee marketing for the entire Pabst portfolio, which includes the company’s flagship Blue Ribbon, as well as Ballantine IPA, Lone Star, Rainier, Schlitz and others. Most recently CMO at Australia’s GWA Group, Bruhn previously served as global senior vice president, Smirnoff, at Diageo, among other roles with the drinks giant.

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