DFV Gets Boost From Fast-Rising Z. Alexander Brown, Bota BrickOctober 23, 2017
Napa-based Delicato Family Vineyards (DFV) has enjoyed strong growth lately, with volume up 18% to 7.8 million nine-liter cases last year, according to Impact Databank. DFV’s recent gains have been bolstered in part by several newer portfolio additions, including Z. Alexander Brown, Bota Brick and Loft.
A collaboration between DFV winemaker John Killebrew and musician Zac Brown, Z. Alexander Brown launched early last year with two wines sourced from California’s North Coast—Uncaged Cabernet Sauvignon and Uncaged Proprietary Red Blend (both $19.99 a 750-ml.). In its first year on the market, Z. Alexander Brown shot out to 92,000 cases. This year, DFV added a Pinot Noir to the lineup, and a white wine launch is also in the pipeline, according to Kate McManus, DFV’s vice president of marketing.
Meanwhile, Bota Brick and Loft are leveraging the wine market’s increasing thirst for alternative packaging formats. Launched in 2015 as a 1.5-liter offshoot of the Bota Box brand, Bota Brick sold 160,000 cases in its debut and surged 53% to 245,000 cases last year. McManus tells SND that the strong progress is continuing this year, with Bota Brick up about 17% year-to-date. Retailing at around $10-$13 a 1.5-liter box, the Bota Brick lineup includes Pinot Grigio, Chardonnay, Merlot, Cabernet Sauvignon and RedVolution, a red blend.
With its Loft brand, which debuted in 2014, DFV is looking to recreate the success of Bota Box at a slightly higher price point. Retailing at around $25 a 3-liter box, Loft’s California portfolio features Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc. After selling 60,000 cases in 2015, the brand—which joined Z. Alexander Brown and Bota Brick on Impact’s recently released “Hot Prospects” roster—surged more than 18% to 71,000 cases last year.
Loft’s rapid rise comes as Bota Box continues to post eye-catching growth. Last year, the boxed wine behemoth added more than a million cases to its U.S. sales volume, surging nearly 30% to just over 5 million cases. A number of DFV’s other top-selling brands, including Gnarly Head and Noble Vines, also remain on the rise, with the former up 3.7% to 685,000 cases last year and the latter rising 1.1% to 556,000 cases, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.