Moët Hennessy Launches Clos19, An Online Lifestyle And Sales Portal, In The U.S. MarketNovember 2, 2017
Moët Hennessy has announced the U.S. launch of Clos19, an online lifestyle retail brand and website that first launched in the U.K. this past April.
Founded by Stephanie Watine Arnault, niece of LVMH chairman Bernard Arnault, the Clos19 platform is focused on the art of home entertainment. The site offers the LVMH wine and spirits for sale, as well as accessories including Riedel Champagne glasses custom-made for its Krug label and a Dom Pérignon Champagne vasque by French designer Martin Szekely. Clos19 also offers curated experiences including travel and tastings led by LVMH brand experts, and employs over-the-phone specialists to provide advice on food pairings, cocktail recipes, glassware and other hosting-related topics. Visitors to the Clos19 site can create accounts or subscribe to a newsletter for updates on seasonal arrivals and customer experiences.
“This will be the first dedicated luxury Champagne, wine, and spirits lifestyle and retail platform of its kind,” Moët Hennessy North America president and CEO Jim Clerkin told SND. “None of our competitors have launched similar platforms, but we expect they’ll appear with time.”
Clos19 initially will be available in New York and California. “Considering the innovative aspect and the intricacies of the model, we feel it’s important to limit the scale and build it sustainably with long-term growth trajectories,” said Clerkin. “We do have expansion into other states planned for 2018.” All wine and spirits sales on the Clos19 siteare being carried out through the three-tier system, facilitated by delivery service Thirstie. —David FlemingSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.