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News Briefs for November 30, 2017

November 30, 2017

•Pernod Ricard has unveiled a new offering under Jameson’s Caskmates series of Irish whiskies finished in craft beer barrels. Retailing at $30 a 750-ml., the new Caskmates IPA edition is at 80 proof and was finished in Irish IPA barrels. The IPA-finished offering follows the initial Caskmates expression, which was finished in Irish stout barrels and debuted in 2015. Impact Databank projects Jameson to rise to 3.2 million cases in the U.S. for 2017, up from 2.8 million cases last year.

•Beam Suntory–owned Bowmore Scotch whisky has released a third expression within its 50-year-old Vault Legends Collection. Aged for 50 years in a single, ex-Bourbon hogshead cask, Bowmore 1966 was set aside the same year that the distillery first bottled its single malt Scotch. The new 41.5%-abv whisky is packaged in crystal decanters, which are accompanied by handcrafted Scottish oak cabinets for presentation. Only 74 bottles of Bowmore 1966 50-year-old will be available worldwide. Starting in December, it will retail for $30,000 a 750-ml. at select off-premise accounts across the U.S. The 50-year-old Vault Legends Collection also includes the Bowmore 1961 and Black Bowmore 1964 whiskies. The Islay-based Bowmore brand sells about 13,000 cases in the U.S. annually.

•Ireland’s West Cork Distillers will bring its Black Reserve Irish Whiskey ($40 a 750-ml.) back to the U.S. in 2018. The Black Reserve offering made a limited U.S. launch in 2016 and sold out. Strong consumer demand has prompted West Cork to relaunch the whiskey stateside next year in a run of 4,800 bottles. West Cork Black Reserve is a blend of malted and unmalted grain whiskies aged in Bourbon casks for four to five years before being finished in lightly toasted, heavily charred first-fill Bourbon casks for an additional six months. West Cork’s whiskies are handled in the U.S. by M.S. Walker.

•Dominican rum brand Atlantico is expanding its range with two new finishes. An Atlantico Cognac Cask, with some of its liquid solera-matured for as long as 25 years, has spent a year in Cognac casks. It’s due to launch in the U.S. in March, retailing at $50 a 750-ml. There will be 300 six-bottle cases available. It will be complemented by a new rosé-colored Atlantico Reserva Tempranillo Cask, finished for a year in Spanish Tempranillo casks and also retailing at $50. It goes on sale next summer, with 500 six-bottle cases available to the U.S.

•Kimo Sabe Mezcal has named Randall Stone as CMO, effective immediately. A 30-year marketing veteran whose career includes time with Hyatt, Disney, Samsung, BMW and Audi, Stone was most recently chief experience officer at global marketing firm Lippincott. Kimo Sabe, led by co-founders Jim Walsh as CEO and Ashley Walsh Kvamme as president, is currently present in 10 states, and plans to enter five more in the coming months.

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