Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for December 14, 2017

December 14, 2017

•The Boston Beer Company has partnered with the Boston Red Sox to make Samuel Adams Boston Lager the baseball team’s official beer. Beginning in 2018, Fenway Park will have two Sam Adams-themed bars—the “Sam Deck” and “Sammy’s On Third”—as well as signs throughout the stadium and a prominent advertisement in the ballpark’s right field. The multi-year partnership will also bring new Boston Beer brews to Fenway, including the upcoming Sam ’76, launching next year.

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