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Deutsch Family’s Josh Cellars Crests 2 Million Cases

January 18, 2018

Deutsch Family Wine & Spirits’ Josh Cellars brand continues to soar, topping the 2-million-case mark on 51% growth in 2017, the company tells SND. Josh Cellars Cabernet Sauvignon is leading the way for the franchise, with its volume surpassing 1 million cases on a 38% jump last year. By value, Josh Cellars leapt 46% to $179 million in Nielsen channels for the 52 weeks ending December 30. With that performance, it added more new dollars to the total table wine category than any other brand for the second year in a row, Deutsch notes. Over the past two years, Josh’s Nielsen dollar sales have risen by more than $100 million.—Daniel Marsteller

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