Exclusive news and research on the wine, spirits and beer business

News Briefs for January 22, 2018

January 22, 2018

•Prosecco continues to surge in the U.S., according to recently released IRI data. While total sparkling wine dollar sales increased 6.4% in IRI channels in calendar 2017, Prosecco outperformed the category with a 21% gain to $212 million. Total shipments of Prosecco to the U.S. are estimated to have surpassed 6 million cases in 2017, according to Impact Databank, up from less than a million cases in 2010. E.&J. Gallo’s La Marca brand continues to drive the Prosecco category, with a 34% dollar sales gain in IRI channels last year to $94.5 million. La Marca is the only imported sparkling wine brand selling over 1 million cases in the U.S. and is among the 10 largest imported wine brands overall.

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