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News Briefs for January 24, 2018

January 24, 2018

•Birmingham, Alabama-based Vineyard Brands is adding famed Bordeaux estate Pétrus to its portfolio, becoming one of four importers to handle the legendary wine in the U.S., SND has learned. Dreyfus, Ashby & Co.; Maisons Marques & Domaines; and Vintus also currently handle the Pomerol-based producer stateside. Pétrus, which is distributed globally by Clés Distribution, joins Vineyard Brands’ existing stable of more than 75 international wine brands, including a portfolio of estate-bottled offerings from Burgundy, Chablis, the Rhône and the Loire Valley, among other French regions. Prior to the Vineyard Brands partnership, Pasternak Wine Imports (part of Taub Family Cos.) had also served as one of the estate’s four importers in the U.S.

•Campari Group has opened a new $7.2 million visitor center at its Appleton Estate rum distillery in Jamaica. The facility includes 24,000 square feet of new building construction and 27,000 square feet of outdoor grounds on the estate. Expected to draw thousands of visitors annually, the facility is named the Joy Spence Appleton Estate Rum Experience in honor of the distillery’s master blender. Attractions include three separate tasting rooms; a restaurant, bar and lounge; an observation tower overlooking sugar cane fields; a 2,500-square-foot retail store; and a community center where local artisans can sell their wares to visitors of the estate.

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