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Anchor Distilling Becomes “Hotaling & Co.”, Plans For Next Phase Of Growth

January 31, 2018

Anchor Distilling has been renamed Hotaling & Co., assuming the moniker of one of San Francisco’s legendary liquor merchants of the 19th century—as well as one of the small-batch whiskies from its own portfolio. The name-change stems from Anchor Brewing’s $85-million sale to Sapporo last year, which included rights to the Anchor trademark. The renamed Hotaling & Co. remains jointly owned by Tony Foglio and Berry Bros. & Rudd. Former partner Keith Greggor departed the group late last year.

Hotaling & Co. continues to be led by president and CEO Dennis Carr, who tells SND that the company finished 2017 at about 190,000 cases. Among the key brands driving gains are Hine Cognac, Luxardo liqueur, and Old Potrero, Nikka and Kavalan whiskies.

Along with the name change, Hotaling is currently on the hunt for a site for a new distillery and headquarters in San Francisco. Carr says that while the group is in talks regarding a few different potential properties, no decisions have been made. “Our vision for the distillery is to stay at roughly our current capacity of 50,000 cases,” he notes. “We also want to use this as an opportunity to expand our visitor experience, and bring our brands to the consumer as much as possible.”

Meanwhile, Hotaling is lining up some new additions to the portfolio for the coming months. Among them are Dingle Irish whiskey—which will give Hotaling a foothold in one of the fastest-growing areas of the spirits market—and a rum brand which Carr declined to name.—Dan Marsteller

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