News Briefs for February 6, 2018February 6, 2018
•As beverage alcohol retailers become increasingly stymied by tightening laws governing shipping across state lines and the more aggressive policing of existing laws, they’re waging a battle on two fronts: in state legislatures and in court. In 2017, shipping proponents introduced seven bills in state legislatures to allow out-of-state retailer shipping. The efforts failed in Alabama, Connecticut, Kentucky, Rhode Island and Texas, but two remain active—in Massachusetts and New York. Wine Spectator has a full report.
•Jägermeister has signed a new sponsorship deal with the National Hockey League’s New York Rangers. The partnership, which is set to run through the 2019-2020 NHL season, will provide Jägermeister with brand placement during Rangers’ home games at New York City’s Madison Square Garden, including messaging on more than 110 plasma screens throughout the arena. Other activations include co-branded merchandise and pregame programming at bars and restaurants throughout New York City. The deal joins Jägermeister’s recent efforts to return to growth, including last year’s $15 million “Be the Meister” ad campaign and packaging update. Since falling from its high of nearly 2.9 million cases in 2008 amidst intense competition in the shot occasion, the liqueur brand currently sells around 1.7 million cases in the U.S., according to Impact Databank.
•Italian spirits and food company Gruppo Montenegro has tapped Robert Cullins as regional director of North America. An industry veteran with over three decades of experience, Cullins has served in a variety of roles at such companies as Southern Glazer’s Wines & Spirits, E.&J. Gallo, Diageo and, most recently, Stoli Group, where he was previously global CEO. In his new post, Cullins will lead the development of Gruppo Montenegro’s strategy in the U.S. market. The Gruppo Montenegro portfolio includes Amaro Montenegro and Aperitivo Select.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.