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News Briefs for February 15, 2018

February 15, 2018

•Mast-Jägermeister U.S. has aligned nationally with Southern Glazer’s Wine & Spirits, which will now handle the German company’s namesake brand across 45 U.S. markets. Jägermeister was already part of the Southern Glazer’s portfolio in 21 markets. Now, the wholesaler will add the brand in 24 new states, including 13 open markets and 11 control markets. The move to go national with SGWS comes as Jägermeister looks to rejuvenate its U.S. business after years of decline owing to heightened competition from flavored whiskies in its core shot occasion. After surrendering nearly 1 million cases between 2010 and 2016 to arrive at about 1.7 million cases, Jägermeister went on the offensive with a $15 million U.S. campaign last year, including TV ads and new packaging. In NABCA channels, the brand was down 5.7% in 2017, while IRI volume slipped about 5%.

•Fonseca, part of The Fladgate Partnership, has released Late Bottled Vintage Port 2012. Produced only in high-quality years, late bottled vintage Ports (LBVs) are bottled after four to six years and are ready to drink upon release, as opposed to traditional vintage Ports, which are bottled after two years and require further aging in bottle. Fonseca’s LBV 2012 is at 20% abv and is composed of the Touriga Nacional, Touriga Francesa, Tinto Cão, Tinta Roriz and Tinta Barroca grape varieties. The new offering is rolling out now, retailing at $24 a 750-ml. Fonseca is imported by Kobrand in the U.S.

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