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Bourbon, Tequila Lead Beam Suntory To Mid-Single Digit Sales Gain In U.S.

February 16, 2018

Led by strong growth from its Bourbon and Tequila portfolios, Beam Suntory’s sales in the U.S. market rose by mid-single digits for its fiscal year ended in December. Parent company Suntory Holdings saw its overall beverage alcohol sales, which also include beer and wine, climb 4.8% to ¥722.5 billion ($6.8b) in 2017. Operating income slipped 0.5% to ¥126.9 billion ($1.2b).

In the U.S. market, Beam Suntory flagship brand Jim Beam had a stellar year in 2017. Including flavor extensions, the franchise grew by 6.5% to 4.9 million cases, according to Impact Databank. Excluding flavors, Jim Beam was up 4% to 3.6 million cases.

Among Beam Suntory’s other key whiskey brands, Maker’s Mark (including Maker’s 46) advanced by 4.7% to 1.6 million cases, while Knob Creek topped 400,000 cases on 8% growth and Basil Hayden’s surged 29% to 181,000 cases. Beam Suntory’s Tequila portfolio also enjoyed solid progress in the U.S. last year, with its Hornitos range up 12% to 800,000 cases and Sauza Silver rising 20% to over 400,000 cases.

The company added that gin labels Sipsmith and Larios also contributed to a broadly positive revenue performance across its global business last year, as European sales rose by high single digits, Southeast Asia and China leapt by double-digits and the Japan spirits unit saw revenue increase by 6%. In November, Beam Suntory named company veteran Albert Baladi chief operating officer and president of its Americas region, replacing the departing Tim Hassett.—Daniel Marsteller

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