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News Briefs for February 20, 2018

February 20, 2018

•Treasury Wine Estates is extending the Beringer brand with Beringer Bros. Bourbon Barrel Aged wines, including a Chardonnay, Cabernet Sauvignon and Red Cuvee aged for 60 days in charred American oak Bourbon barrels and retailing at $18 a bottle. Mark Beringer, the great-great grandson of co-founder Jacob Beringer, oversees winemaking for the new offering. Beringer’s new barrel-aged wines sport interactive labels which can be scanned with the “Living Wine Labels” app to bring Beringer’s founding brothers Jacob and Frederick to life in an augmented reality feature. Other TWE brands utilizing the Living Wine Labels app to educate and engage consumers include The Walking Dead Wines from the Last Wine Company, Gentleman’s Collection, 19 Crimes and Chateau St. Jean.

•In April, Heaven Hill Brands will launch a new biannual limited edition of Old Fitzgerald Bottled-in-Bond Bourbon. The initial release will be an 11-year-old bottling, distilled in spring 2006 and bottled in April 2018. The bottle is based on a 1950s-era Old Fitzgerald decanter with a label that harkens back to the brand’s pre-Prohibition past. The age of the Bottled-in-Bond offering will vary depending on the release. Heaven Hill is planning for the new series—which will be allocated nationally—to continue for at least the next five years. The inaugural Old Fitzgerald Bottled-in-Bond limited edition will retail at $110.

•Champagne Armand de Brignac is rolling out Blanc de Blancs en Magnum, the brand’s latest prestige cuvée, this month. Made with 100% Chardonnay, Blanc de Blancs en Magnum is comprised of the 2005, 2006 and 2008 vintages and aged on lees for seven years, followed by an additional year in bottle. The larger format offering will retail at $1,500 and is limited to 1,000 bottles. Armand de Brignac—whose lineup also includes Brut Gold, Rosé, Demi Sec and single varietal Blanc de Blancs and Blanc de Noirs entries—is owned by rapper and entrepreneur Shawn “Jay-Z” Carter.

•Boston Beer Co.’s Angry Orchard has forged a new sponsorship deal for the 2018 Kentucky Derby. Under the agreement, Angry Orchard’s new rosé offshoot will serve as the Derby’s official hard cider and be offered on-site at the event’s Angry Orchard Rosé Club lounge. The partnership will also comprise a national sweepstakes, local events and retail initiatives, among other activations. Introduced this month, Angry Orchard Rosé is made with French red-fleshed apples and hibiscus and retails at $7.99-$9.99 a 6-pack. It joins Crisp Apple, Green Apple, Easy Apple, Pear Cider and Stone Dry expressions in Angry Orchard’s year-round portfolio.

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