Exclusive news and research on the wine, spirits and beer business

News Briefs for February 26, 2018

February 26, 2018

•An Indiana bill allowing carryout alcohol sales on Sunday has received approval from the state’s Senate, according to local reports. Last Thursday, the Indiana Senate voted in favor of the measure, following the House’s approval of the legislation earlier this month. Governor Eric Holcomb—who has previously expressed his support of Sunday sales—is expected to sign the bill into law as early as this week. The bill will allow Sunday alcohol sales from noon to 8pm at grocery, drug, convenience, and liquor stores. Sunday carryout sales have been banned in the Hoosier state since the Prohibition era.

•Anheuser-Busch InBev has extended its Michelob Ultra brand with a new organic offshoot. Produced without any artificial colors or flavors, Michelob Ultra Pure Gold is made with organic grains and features just 85 calories per bottle, versus Michelob Ultra’s 95-calorie count. Pure Gold’s launch will be backed by a partnership with World Surf League champion Kelly Slater, as well as a presenting sponsorship deal with The Founders’ Cup of Surfing event. The entry joins Lime Cactus and Amber extensions in the Michelob Ultra portfolio.

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