News Briefs for March 7, 2018March 7, 2018
•Whyte & Mackay’s Jura Single Malt Scotch Whisky has launched two new expressions nationwide: Jura Seven Wood and Jura 18. The Seven Wood is a 42%-abv whisky initially matured in first-fill ex-Bourbon barrels before being divided into six different French oak casts for a final maturation period. Jura 18 is a 44%-abv whisky that was aged for 18 years in ex-Bourbon barrels before finishing in French Grand Cru red wine barrels. Jura Seven Wood and 18 are now available in select locations nationwide for a suggested price of $75 and $125, respectively. E.&J. Gallo is Jura’s U.S. importer and marketer.
•William Grant & Sons’ Tullamore Dew has released a limited edition Boston Red Sox bottle to celebrate the brand’s partnership with the MLB team. The Red Sox Collector’s Edition Bottle will be available exclusively throughout Massachusetts, Rhode Island, New Hampshire, Maine, and Vermont for a limited time, retail priced at $25-$29 a 750-ml. Tullamore Dew rose 11.5% to 240,000 cases in the U.S. last year, according to Impact Databank.
•Campari America’s Grand Marnier has unveiled a new brand campaign, the first since Campari acquired the brand in 2016. The push is centered on the “Live Grand” television spot, directed by Joseph Kahn, a prolific music video director who has worked with artists like Taylor Swift and DMX. Besides the broadcast ad, the campaign will feature print and digital activations. To capture some of the buzz around the Cognac category, Grand Marnier’s message looking ahead will highlight that the core Cordon Rouge expression is 51% Cognac and 49% distilled bitter orange. According to Impact Databank, Grand Marnier grew 6% to above a half-million cases in the U.S. last year.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.