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Impact Convenes Drinks Industry Leaders At 42nd Annual Marketing Seminar

March 9, 2018

Shanken’s Impact Newsletter opened its 42nd Annual Impact Marketing Seminar this morning at New York City’s Pierre Hotel. The lineup of speakers represents the highest echelons of the drinks business. Among them are:

  • Javier Ferran, Chairman of the Board of Diageo plc, who will discuss “Marketing Luxury Spirits in a Changing World”
  • Pete Carr, Regional President, Bacardi North America, on “Two Sides to Every Story: How Bacardi Got Its Swagger Back”
  • Ted Baseler, President & CEO, Ste. Michelle Wine Estates, on “Partnering to Build a Distinctive Fine Wine Portfolio”
  • David Trone, Founder & Co-Owner, Total Wine & More, on “Competing in the New Retail Landscape”
  • Tom Cole, President & CEO, Republic National Distributing Company (RNDC) on “RNDC Looks to the Future of Wholesale Distribution in America”
  • Kate Latts, Vice President of Marketing, Heaven Hill Brands, on “The Future of Bourbon in America”

The program host is Marvin R. Shanken, Chairman of M. Shanken Communications, and the moderators are Vice Chairman Michael Moaba and David Fleming, Executive Editor of Shanken News Daily, Shanken’s Impact Newsletter, and Market Watch.

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