Craft Brewing and Distilling News for March 21, 2018
March 21, 2018•San Francisco’s Hotaling & Co.—formerly Anchor Distilling—has unveiled a barrel-finished version of its Genevieve Gin. Made with a mashbill of wheat, barley, and rye, the 47.3%-abv genever-style offering is matured in once-used Old Potrero Straight Rye Whiskey barrels for 33 months. Barrel-Finished Genevieve Gin is currently available in key markets, retail priced at $70 a 750-ml. Hotaling & Co.—which underwent its name change earlier this year, following Sapporo’s purchase of Anchor Brewing and the Anchor trademark—also markets the Old Tom, Junípero, No. 3 London, and Nikka Coffey gin brands.
•Broken Shed Distilleries has named Sidney Frank Importing Co. veteran Jean-Marie Heins as chief marketing officer. Heins served at Sidney Frank for decades, most recently as executive vice president of marketing and sales operations. In her new role, Heins will report to Samuel Brown, executive chairman, and Jonathan Bailey, president and CEO of Broken Shed Distilleries, which is known for its namesake New Zealand-sourced vodka brand.
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