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News Alert: Foley Acquires Rising Acrobat Label From Oregon’s King Estate

April 5, 2018

Foley Family Wines has acquired the fast-rising Acrobat brand from Oregon-based King Estate for an undisclosed sum.

Retailing at $13-$20, Acrobat was up 10% to 156,000 cases last year, according to Impact Databank. The majority of Acrobat’s volume comes from its Pinot Gris, although Pinot Noir is a close second. The lineup also includes a Rosé of Pinot Noir and a limited edition Chardonnay.

Foley Family Wines president Hugh Reimers said, “The addition of the Acrobat brand addresses the strategy of expanding our offerings from the emerging and rapidly growing region of Oregon. Acrobat Pinot Noir and Pinot Gris will serve as a nice complement to The Four Graces, which has quickly become one of Oregon’s top selling Ultra-Premium Pinot Noir brands in the marketplace.”

Foley Family Wines’ annual volume is around 1.3 million cases. In addition to its Oregon business, the company’s key brands include Chalk Hill, Chalone, Kuleto, Sebastiani, Foley Johnson, and Two Sisters, among others.—Daniel Marsteller

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