News Briefs for April 23, 2018April 23, 2018
•Pernod Ricard’s Monkey 47 gin has added a larger size format to its portfolio. Aimed at the bartender community, the new 1-liter bottle ($85) will be available across craft cocktail bars, hotels, and fine dining restaurants, joining the brand’s existing 375-ml. offering. Pernod Ricard acquired majority control of Monkey 47—made with 47 different botanicals, including lavender, lemon, peppercorn, and grapefruit—from Black Forest Distillers GmbH in 2016. The brand is part of Pernod Ricard USA’s New Brand Ventures division, which also houses Smooth Ambler, Lot 40, and Aberlour whiskies, Plymouth gin, and Lillet aperitif.
•Italy is already the top source of imported wines in the U.S. But Italian vintners want to compete more with the French at the premium end of the wine market. To that end, the Italian Trade Agency plans to spend $25 million over three years on a campaign dubbed “Italian Wine—Taste the Passion,” including advertising, promotions, and training for food and wine industry professionals. “It’s the biggest promotional campaign [we’ve] ever done,” said Maurizio Forte, director of the Italian Trade Agency’s New York office. Wine Spectator has the full story.
•Prestige Beverage Group’s Kinky Beverages has added Kinky Aloha to its liqueur lineup. Rolling out May 1, Kinky Aloha is a summer-inspired offshoot made with a blend of pineapple, coconut, and lime flavors. The vodka-based entry, which is retail priced at $20 a 750-ml., joins existing Pink, Blue, Red, and Green expressions in Kinky Beverage’s liqueur stable. The Kinky Beverages brand also includes Kinky Vodka and the Kinky Cocktails, Extra Kinky, and X by Kinky Beverages flavored malt offerings.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Italian Trade Agency, Kinky Beverages, Monkey 47, Pernod Ricard, Prestige Beverage Group, Wien Spectator
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