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Breakthru Acquires Pennsylvania Broker Majestic Wine And Spirits

April 25, 2018

Breakthru Beverage Group has agreed to acquire Pennsylvania-based Majestic Wine and Spirits USA for an undisclosed sum. The transaction is expected to close on or around May 31.

Breakthru president and CEO Greg Baird called Majestic “one of Pennsylvania’s premier brokerages” in announcing the deal, adding that the acquisition will expand Breakthru’s presence in the Keystone State, where Majestic has statewide coverage. Breakthru had Pennsylvania revenues of $215 million last year, according to Shanken’s Impact Newsletter.

The majority of Majestic’s 35 employees are expected to join the new Majestic Division of Breakthru Beverage Pennsylvania, which will operate as a separate sales unit.

In the run-up to the completion of its proposed merger with Republic National Distributing Co.—expected before the end of June—Breakthru has been solidifying its Northeastern footprint. In addition to the deal for Majestic, Breakthru recently announced that its affiliate, Connecticut Distributors, is acquiring fellow Connecticut wholesaler New England Wine & Spirits.—Daniel Marsteller

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