News Briefs for April 26, 2018April 26, 2018
•Deutsch Family Wine & Spirits has inked a new five-year brokerage agreement with Breakthru Beverage in the Pennsylvania market. Deutsch Family has previously been partnered with Majestic Wine & Spirits in Pennsylvania. Earlier this week, Breakthru announced it has agreed to acquire Majestic for an undisclosed sum in a deal set to close around May 31. Deutsch Family is already partnered with Breakthru in other mid-Atlantic markets like Washington D.C., Delaware, Maryland, and portions of Virginia. Deutsch Family CEO Peter Deutsch said, “We’re excited to partner with Breakthru in Pennsylvania and leverage our mutual strengths to deliver the kind of excellent results we’ve enjoyed with Breakthru in the other markets where we’re partnered.”
•The Wine Group’s AVA Grace Vineyards label has launched its Pinot Grigio and Rosé in 375-ml. cans. The wines, both at 13% abv, are sourced from vineyards throughout California and mark the brand’s first foray into the growing canned wine segment. AVA Grace’s cans of Pinot Grigio and Rosé are now available nationally at a suggested retail price of $5 a can. Debuting last year, AVA Grace was the top newly launched wine brand in Nielsen channels for 2017. According to Impact Databank, AVA Grace reached 110,000 cases in the U.S. last year. The Wine Group is the third-largest wine marketer in the U.S. at 44 million cases.
•Beam Suntory has partnered with the PGA of America to make Jim Beam Black the official Bourbon of the PGA Championship. The multi-year partnership will give the brand prominent placement and specialized signage—menu boards, tabletop promotions, and a signature cocktail, the Citrus Smash—at PGA Championship events. The partnership will debut at the 100th PGA Championship at Bellerive Country Club in St. Louis this August. Including its flavored expressions, Jim Beam was up 6.5% to 4.9 million cases in the U.S. last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.