Exclusive news and research on the wine, spirits and beer business

Ketel One Expands With Lighter Additions To The Line

May 2, 2018

Ketel One vodka has launched Ketel One Botanical, a new lineup of lower-proof vodkas distilled with botanicals and fruit. The range comprises Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose expressions. Each offering is at 30%-abv and contains only 73 calories per serving.

The spirits, which feature no added sugars or artificial sweeteners, are made with a base of Ketel One vodka, which is blended with a botanical recipe and re-distilled, before being infused with a variety of fruit and botanical essences. Ketel One Botanical vodkas will be available nationwide starting this month, priced at $25 a 750-ml. Jointly owned by Diageo and the Nolet family, Ketel One was down 3.5% to 2.1 million 9-liter cases last year, according to Impact Databank. —Christina Jelski

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Get your first look at 2019 data and 2020 projections for the wine and spirits industries. Order your 2020 Impact Databank Reports. Click here.

Previous :  Next :