News Alert: Constellation Names Jim Sabia As Chief Marketing OfficerMay 22, 2018
Constellation Brands has named Jim Sabia as executive vice president and CMO, a new role within the company. Sabia will serve as the marketing lead for the company’s Beer and Wine & Spirits divisions, responsible for all aspects of marketing across Constellation’s entire beverage alcohol portfolio. He will serve as a member of the company’s executive management committee and report directly to Bill Newlands, president and COO.
Sabia joined Constellation in 2007 as vice president of marketing for the spirits business, and was promoted to chief marketing officer of the beer division in 2009. Since then, Constellation’s presence in beer has expanded dramatically, with Sabia leading marketing efforts behind the Corona and Modelo brand families. Now he’ll turn his attention to driving marketing for the entire Constellation portfolio across beer, wine, and spirits.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.