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Reports: Diageo Looking To Sell Off Some Non-Core U.S.-Focused Brands

May 24, 2018

Diageo is set to put a number of U.S.-focused non-core brands on the selling block, according to reports in the Wall Street Journal and Sky News this morning. Brands thought to be part of the divestiture plan include Seagrams VO Canadian whisky, Goldschlager liqueur, Myers’s rum, Romana Sambuca, and Popov vodka. Investment bank Centerview Partners will handle the sale—which could total between $500 million and $1 billion—Sky News reported. Diageo is said to be looking to offload the brands in question in order to sharpen focus on higher-priced labels with stronger growth potential.—Daniel Marsteller

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