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Exclusive: Sogrape Taps Stephen Brauer To Lead Its U.S. Subsidiary

May 24, 2018

Drinks industry veteran Stephen Brauer has been appointed CEO of Evaton, the U.S. arm of Portugal-based wine producer Sogrape Vinhos. Brauer’s appointment is effective June 20, and he’ll be based at Evaton’s headquarters in Stamford, Connecticut. He’s replacing current Evaton CEO Luis Gândara da Silva, who will relocate to China to lead the Sogrape business there.

Evaton was acquired by Sogrape back in 2000, and today the unit has 27 full-time employees. Key brands include Mateus, Silk & Spice, Gazela, Quinta dos Carvalhais, Herdade do Peso, and Offley from Portugal; Finca Flichman from Argentina; Osborne from Spain; Viña Los Boldos from Chile; and Framingham from New Zealand. Effective July 1, Evaton also will handle Sandeman Port, which will move over from Pernod Ricard USA.

Last year Evaton had sales of $21.5 million and volume of more than 450,000 cases. About 50% of its sales are in the $8-$15 range, and the goal is to continue driving the portfolio upscale. Some 75% of its sales are off-premise, although urban markets such as New York City and South Beach have a higher on-premise skew, with New York reaching around 40%.

In a career that spans more than 25 years in the drinks industry, Brauer has held senior executive roles at major companies including Seagram, Beam Wine Estates, Pernod Ricard, Treasury Wine Estates, and Pasternak Wine Imports.—David Fleming

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