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News Briefs for June 19, 2018

June 19, 2018

•Grupo Cuervo has announced that board member Michael Cheek will be leading transition efforts at Cuervo subsidiary Proximo Spirits following the departure of Proximo president and CEO Mark Teasdale. Teasdale’s resignation is effective July 3. In a statement, Cuervo said that until a permanent replacement for Teasdale is found, Cheek’s “leadership presence will ensure the business’s continuity.” Cheek has been a Cuervo board member since 2004, and was Proximo’s first CEO when the subsidiary opened in 2007. In his 40-year career in the drinks business, Cheek has also served as president of Brown-Forman’s global spirits division and president of Heublein’s wine division, among other senior executive roles.

•Patrón has introduced a new pineapple-flavored extension within its Patrón Citrónge liqueur portfolio. Made with Mexico-sourced Piña Miel pineapples and Patrón Silver, Patrón Citrónge Pineapple is available nationwide in 750-ml. ($23), 375-ml., and 1-liter formats. The new 35%-abv liqueur joins Orange, Lime, and Mango flavors in the Patrón Citrónge lineup, which grew 2.4% to 174,000 cases in the U.S. last year, according to Impact Databank. Patrón was acquired by Bacardi earlier this year.

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