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Free Flow Wines Expands With New Sonoma Site

June 21, 2018

Wine-on-tap provider Free Flow Wines has broken ground on a new headquarters and production facility in Sonoma, California. The project—which will feature a kegging line, canning operations, bulk wine storage, and office space—will grow Free Flow’s annual production capacity to 1.1 million kegs and 5 million cases of cans. The facility will also allow for the storage of up to 375,000 gallons of bulk wine, giving customers “more fill-on-demand flexibility,” according to Free Flow.

Concurrent with the expansion, Free Flow has appointed Rich Bouwer to the role of COO. A 25-year industry veteran, Bouwer joins the company from drinks packager Saxco International, where he most recently served as general manager. He has also formerly held leadership posts with Treasury Wine Estates and E.&J. Gallo.

In addition to the Sonoma site, Free Flow’s holdings include a facility in Napa, California—which previously served as the company’s headquarters—and an outpost in Bayonne, New Jersey, which was opened early last year in partnership with fellow wine-on-tap provider Gotham Project. The company offers more than 250 brands in keg from wineries throughout North America, South America, New Zealand, Australia, and Europe. —Christina Jelski

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