Exclusive news and research on the wine, spirits and beer business

News Briefs for June 25, 2018

June 25, 2018

•Diageo has partnered with Philadelphia’s Quaker City Mercantile to release Quaker City Shrubs, a new line of ready-to-drink offerings made with apple cider vinegar. Inspired by a Colonial American shrub recipe, which preserved fruit by combining it with sugar and vinegar, the range features grapefruit, blackberry, and apple expressions, each of which are 4% abv and tout just 90 calories per 12-ounce can. Quaker City Shrubs, which are being positioned as low-calorie, low-sugar, and low-abv alternatives to beer, will be available starting this summer at Whole Foods, Wegman’s, and Total Wine, as well as at select retailers, bars, and beer gardens, throughout Philadelphia, Delaware, and southern New Jersey. Led by spirits industry veteran Steven Grasse—who helped develop the Hendrick’s and Sailor Jerry brands among others—Quaker City Mercantile specializes in conceiving, developing, manufacturing, and brand-building of spirits, beer, and other beverages.

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