Exclusive news and research on the wine, spirits and beer business

News Briefs for June 27, 2018

June 27, 2018

•E. & J. Gallo’s Dark Horse has released wine in cans for the first time. The California brand’s rosé and Pinot Grigio are currently rolling out nationwide in 375-ml. cans, retail priced at $7. An Impact “Hot Brand,” Dark Horse—which also offers traditional 750-ml. bottles retailing in the $10 range—was up 15% to nearly 1.7 million 9-liter cases last year, according to Impact Databank. Demand for canned wine continues to grow in the U.S., where canned wine sales totaled roughly $28 million last year, compared with just under $2 million in 2012, according to Nielsen. Along with Dark Horse, Gallo also plays in the canned wine space with its lightly carbonated Barefoot Refresh line, which launched a canned format ($9 a 4-pack of 8.5-ounce cans) in 2016.

•Heaven Hill Brands is relaunching the Dubonnet Rouge aperitif in the U.S. market with a new recipe. The new iteration of Dubonnet features fresh, vintage-style packaging. The aperitif’s updated recipe now includes Muscat of Alexandria in the wine base and 100% cane sugar in addition to its secret mix of herbs and spices. Retail priced at $17 a 750-ml., the new 19%-abv Dubonnet Rouge will be available nationwide starting July 1. The brand sells around 40,000 cases in the U.S. annually, according to Impact Databank.

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