News Briefs for June 27, 2018June 27, 2018
•E. & J. Gallo’s Dark Horse has released wine in cans for the first time. The California brand’s rosé and Pinot Grigio are currently rolling out nationwide in 375-ml. cans, retail priced at $7. An Impact “Hot Brand,” Dark Horse—which also offers traditional 750-ml. bottles retailing in the $10 range—was up 15% to nearly 1.7 million 9-liter cases last year, according to Impact Databank. Demand for canned wine continues to grow in the U.S., where canned wine sales totaled roughly $28 million last year, compared with just under $2 million in 2012, according to Nielsen. Along with Dark Horse, Gallo also plays in the canned wine space with its lightly carbonated Barefoot Refresh line, which launched a canned format ($9 a 4-pack of 8.5-ounce cans) in 2016.
•Heaven Hill Brands is relaunching the Dubonnet Rouge aperitif in the U.S. market with a new recipe. The new iteration of Dubonnet features fresh, vintage-style packaging. The aperitif’s updated recipe now includes Muscat of Alexandria in the wine base and 100% cane sugar in addition to its secret mix of herbs and spices. Retail priced at $17 a 750-ml., the new 19%-abv Dubonnet Rouge will be available nationwide starting July 1. The brand sells around 40,000 cases in the U.S. annually, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.