News Briefs for June 28, 2018June 28, 2018
•Campari America has introduced Russell’s Reserve 2002, a new limited edition Bourbon. The first non-chill-filtered, barrel proof Bourbon from Russell’s Reserve, the new release is a blend of whiskies aged 15 years and bottled at 114.6 proof. Retailing at $250 a bottle, Russell’s Reserve 2002 will be distributed in limited quantities across 14 states.
•Diageo-owned Crown Royal has released the newest addition to its Noble Collection, 13-Year-Old Blenders’ Mash. The 45%-abv whisky is distilled from a mash bill of 60% corn, 36% rye, and 4% malted barley. The new expression was inspired by one of the five blending whiskies used to create Crown Royal Deluxe, according to the company. Crown Royal 13-Year-Old Blenders’ Mash is now available in limited quantities across the U.S. for a suggested price of $60. Last year, Crown Royal was up 5.2% to 6 million cases in the U.S. (including flavors), according to Impact Databank.
•Stoli Group USA is backing its Stoli Crushed range of flavored vodkas with a new campaign. Running under the tagline “Taste the Vibe,” the platform showcases a partnership with singer-songwriter Ty Dolla $ign, who will serve as the face of Stoli Crushed across advertising, events, and social media promotions. The launch follows Stoli Crushed’s recent addition of a Mango expression earlier this year. The Stoli Crushed lineup—which first debuted in spring 2017 with Pineapple and Ruby Red Grapefruit flavors—touts its use of real fruit juice and retails at $17 a 750-ml. The Stoli brand held steady at around 1.7 million 9-liter cases in the U.S. last year, according to Impact Databank.
•Prestige Beverage Group is launching Tosti’s new Asti Secco DOCG label in the U.S. Billed as a dry Italian Moscato, Tosti Asti Secco DOCG is produced by Asti’s Bosca family and made with 100% Moscato Bianco di Canelli grapes. The expression, which is being positioned as an alternative to Prosecco, will be available stateside starting July 1, retail priced at $15 a 750-ml. Tosti Asti Secco DOCG joins the Asti, Moscato d’Asti, Prosecco, Sparkling Pink Moscato, and Red Amore sweet red wine labels in Tosti’s existing U.S. lineup.
•Park Street Imports has launched Ming River Sichuan Baijiu in the U.S. The 45%-abv spirit is produced at China’s oldest continuously operating distillery from red sorghum grain. It is then fermented with naturally harvested yeast for two months before distillation in a pot still and aged for up to two years before blending and bottling. Ming River Sichuan Baijiu is now available in California, New York, and New Jersey. The baijiu category dominates the spirits market in China, accounting for more than 1.3 billion 9-liter cases annually.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.