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Moët Hennessy’s Chandon Sweet Star Looks To Bring Bubbly To Outdoor Occasions

July 20, 2018

Moët Hennessy USA is launching new aluminum bottles of its Chandon Sweet Star sparkling wine in a bid to expand the brand’s presence in outdoor and “on-the-go” occasions. Rolling out initially to key on-trade accounts in Chicago and New Orleans, with expansion to a total of 10 markets to follow, the single-serve 187-ml. aluminum bottles will sell at $12-$15 each.

In an interview with SND, Chandon California managing director Arnaud de Saignes said the new aluminum packaging is aimed at the millennial demographic, and will allow Chandon to leverage outdoor accounts where sparkling wine currently has only a limited presence.

De Saignes added that Chandon Sweet Star—a demi-sec blend of Chardonnay and Pinot Noir that debuted two years ago—is helping to bring new consumers into the sparkling category. He expects the 187-ml. aluminum bottles to eventually account for about one-quarter of Sweet Star’s total sales. Overall, Chandon was up 3.8% to 505,000 cases in the U.S. last year.

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