News Briefs for July 30, 2018July 30, 2018
•In a signal that the contract distilling market is starting to become a bit more competitive, MGP has lowered its minimum order requirement for craft distillers. The company will now allow minimum orders of 250 barrels for proprietary mashbills, compared to the previous level of 1,000 barrels. MGP also will allow customers to pool orders with other distillers to fulfill the 250-barrel minimum. The company also provides support to craft players by offering a customized entry proof, the option of either new or used barrels, and the ability to store product in an MGP rack house for aging.
•Champagne Nicolas Feuillatte has linked with Cirque du Soleil on a new sponsorship deal that will see Feuillatte served at more than 800 performances across the U.S. and Canada beginning in September. The partnership will include an immersive Nicolas Feuillatte lounge offering Champagne and hors d’oeuvres at Cirque du Soleil events as well as integrated digital and retail initiatives. Imported by Ste. Michelle Wine Estates in the U.S., Nicolas Feuillatte sold 57,000 cases in the U.S. last year, according to Impact Databank.
•Detroit, Michigan-based Stroh Brewery Co., part of the Pabst family of brewers, has launched Spirit Witbier, its newest Michigan-exclusive release. The 4.2%-abv wheat ale is brewed with coriander and orange peel. Spirit Witbier will be available through September in 6-packs of 12-ounce bottles in retail shops statewide and on draft and in 12-ounce bottles in select on-premise locations. This new release is the third new recipe from the Stroh Brewery since the brand relaunched in December 2016.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.