Diageo’s $90 Million Guinness Brewery Opens In MarylandAugust 3, 2018
Diageo’s Guinness Open Gate Brewery & Barrel House in Halethorpe, Maryland officially opens to the public today. Located about 10 miles from downtown Baltimore and 30 miles from Washington, D.C., the new facility was built on the site of the former Calvert distillery, acquired by Diageo along with its purchase of Seagram in 2001.
Diageo has invested about $90 million in the project, which includes a 100-hectoliter system that will brew Guinness Blonde for national distribution and a 10-barrel small-batch experimental brewhouse for specialty beers like Guinness IPA and Crosslands Pale Ale, which will be served onsite. Guinness stouts will continue to be brewed at St. James’s Gate in Dublin, Ireland.
The new Maryland brewery—which includes a taproom, restaurant, gift shop, and events space—will initially be open from 3pm to 9pm Monday through Friday and from noon to 9pm on weekends. The facility will offer free self-guided tours, and guided tours with beer tastings for $10. “We expect to have about 300,000 visitors a year, drawing consumers from all along the I-95 corridor,” Diageo North America CEO Deirdre Mahlan told SND earlier this year.
The seventh-ranked imported beer brand in the U.S. by volume, Guinness was up 0.2% to 13.3 million (2.25-gallon) cases last year, according to Impact Databank. Overall, Diageo Beer Co. USA—which also includes the Smirnoff Ice, Harp, and Smithwick’s brands—grew 3.6% to just under 29 million cases in 2017. In March, former Heineken USA CMO Nuno Teles was named president of Diageo’s U.S. beer unit.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.