News Briefs for August 8, 2018August 8, 2018
•Bacardi Ltd. has named Lee Applbaum as CMO of its Grey Goose vodka brand. Applbaum currently serves as CMO for Patrón Spirits—which Bacardi acquired in full this past May in a transaction that valued Patrón at $5.1 billion—and will continue on in that role. At Grey Goose, Applbaum will be in charge of developing a global marketing strategy, driving all future innovation, and advertising, among other responsibilities. Applbaum will be based in Bermuda, where he’ll continue reporting to Bacardi CEO Mahesh Madhavan.
•Iowa’s Templeton Rye has opened a new $35-million distillery. The 34,500-square-foot facility can produce up to 500,000 proof gallons of rye whiskey per year and will serve as the brand’s new home. In addition to the distillery, the site has a 55,000-square-foot warehouse that can hold up to 54,000 barrels of whiskey. To commemorate the grand opening, Templeton has released Special Reserve 6-year-old whiskey, which was distilled in Indiana but matured in Templeton, Iowa. Though the distillery has opened, Templeton will continue to source whiskey from Indiana for the next four years while the in-house liquid matures. Infinium Spirits handles Templeton Rye in the U.S.
•The Wine Group has acquired sangria brand Beso Del Sol for an undisclosed sum. Made from grapes grown in Spain’s Castilla-La Mancha region, the Beso Del Sol lineup features red, white, and rosé sangrias, all of which are available in 3-liter boxes ($20), 1.5-liter bottles ($13), and 500-ml. Tetra Paks ($5). The brand has grown quickly since launching in 2014—last year, it surged by 40% to 208,000 cases, earning Impact “Hot Brand” honors. The Wine Group’s portfolio also includes the AVA Grace, Benziger Family Winery, Chloe Wine Collection, Cupcake Vineyards, and Franzia brands, among others.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.