News Briefs for August 13, 2018
August 13, 2018•E.&J. Gallo’s La Marca Prosecco has launched a new “Celebration Set” as well as a limited-edition DOCG Prosecco. Geared toward home entertaining, the La Marca Celebration Set contains 12 mini bottles of Prosecco packaged in a jewel-shaped hat box, which doubles as a water-resistant ice bucket and serving tray. Meanwhile, La Marca’s new DOCG Prosecco Luminore is a limited edition commemorating La Marca’s 50th anniversary. Both new products are rolling out to select retailers across the U.S. La Marca, an Impact “Hot Brand,” was up 16% to 1.4 million cases in the U.S. last year.
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