News Briefs for August 13, 2018

•E.&J. Gallo’s La Marca Prosecco has launched a new “Celebration Set” as well as a limited-edition DOCG Prosecco. Geared toward home entertaining, the La Marca Celebration Set contains 12 mini bottles of Prosecco packaged in a jewel-shaped hat box, which doubles as a water-resistant ice bucket and serving tray. Meanwhile, La Marca’s new DOCG Prosecco Luminore is a limited edition commemorating La Marca’s 50th anniversary. Both new products are rolling out to select retailers across the U.S. La Marca, an Impact “Hot Brand,” was up 16% to 1.4 million cases in the U.S. last year.

Tagged : La Marca

Get your first look at 2018 data and 2019 projections for the wine and spirits industries. Order your 2019 Impact Databank Reports. Click here.