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News Briefs for August 23, 2018

August 23, 2018

•In case you missed yesterday’s news alert, longtime Ste. Michelle Wine Estates president and CEO Ted Baseler has announced his retirement, effective October 1.Baseler, who has been with Ste. Michelle for 34 years—including 17 of them as chief executive—will be replaced by Jim Mortensen, a veteran of Philip Morris International. Here’s the full story.

•Korbel California Champagne has reintroduced Brut Rosé minis to its year-round portfolio. Previously offered as a summer seasonal, the 187-ml. bottles of Brut Rosé are now permanently available nationwide, retail priced at $13 a 4-pack. The sparkler is a blend of Pinot Noir, Sangiovese, Gamay, Zinfandel, and Chenin Blanc, and joins Brut and Sweet Cuvée in the Korbel minis lineup. Korbel’s California Champagne portfolio is handled by Brown-Forman in the U.S. The brand sells just under 1.5 million cases in the U.S. annually.

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