News Briefs for August 24, 2018August 24, 2018
•West Coast canned wine brand Free Public has added a rosé variant to its lineup. Free Public Rosé ($15 a 3-pack of 250-ml. cans) is a blend of Syrah and Pinot Gris sourced from Washington’s Columbia Valley. Alongside the rosé launch, the company has partnered with The Henry Wine Group in California and Noble Vines in Washington (both part of The Winebow Group) to expand its distribution footprint, which is currently exclusive to Oregon through Casa Bruno. Entry into additional markets is planned for later this year. Free Public sources its grapes from a number of West Coast vineyards—ranging from Napa Valley in California to Walla Walla in Washington—and also produces white and red blend canned wines.
•Beam Suntory and Anheuser-Busch InBev have collaborated to launch Budweiser Reserve Copper Lager. The new lager is brewed with two-row barley and aged on Jim Beam Bourbon barrel staves. It will be available in heritage glass bottles and on draft at bars nationwide through the holiday season, backed by a campaign that includes TV, digital, and out-of-home advertising. Budweiser and Jim Beam will also continue to collaborate through co-branded programming at bars and retail venues across the country.
•Industry veteran Damian Shine has been appointed head of national accounts for Tennessee whiskey brand Uncle Nearest 1856. Shine has worked in the industry for over three decades. Uncle Nearest 1856 is rolling out across the U.S., the U.K., and Japan. The brand’s U.S. distributors include RNDC, Young’s Market Co., Empire, Romano Beverage, Martignetti, and Johnson Brothers, among others.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.