Exclusive news and research on the wine, spirits and beer business

News Briefs for August 31, 2018

August 31, 2018

•This fall, Beam Suntory will promote its Bourbon brands through the Bourbon Legends Boxcar Tour, a traveling pop-up experience. The tour will feature Jim Beam, Maker’s Mark, Knob Creek, and Basil Hayden’s, and aims to offer consumers an educational experience featuring tastings, Bourbon experts, and, in select markets, distillers. The Bourbon Legends Boxcar Tour will stop in Denver, Colorado on September 12-13; Houston, Texas on October 3-4; Cleveland, Ohio on October 12-13; and New York City on November 16-17. Attendees can register at www.bourbonboxcar.com to secure a ticket.

•Prestige Beverage Group has partnered with Haralambos Beverage Company to expand Kinky Cocktails into southern California. The 5%-abv RTDs are available in Pink (mango, passion fruit, and blood orange), Blue (wild berry and tropical), Summer (coconut, lime, and pineapple), and Red (watermelon and strawberry) flavors. In addition, X by Kinky Beverages, a 10%-abv RTD that comes in Bangin’ Black Raspberry, Slammin’ Sour Apple, and Juiced Up Salted Watermelon flavors will also be available in the region. Kinky Cocktails are now available in southern California in 6-packs of 12-ounce bottles ($9), and X by Kinky Beverages is available in 16- and 23.5-ounce cans for a suggested price of $2 and $3 as well.

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