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Impact’s “Hot Prospect” Wines Led By Rising California Contenders, Rosés, And Sparklers

September 10, 2018

Impact has revealed its annual list of “Hot Prospect” wine brands, highlighting the up-and-coming labels that are primed to become significant market players in the years ahead.

This year’s domestic wine Hot Prospects make up an impressive list of brands that are breaking through the clutter in an increasingly competitive market. The domestic Hot Prospect wines total 28 brands this year—down slightly from 30 brands a year ago. The list includes 13 returnees and 15 newcomers. California remains dominant, but Washington and Oregon are making their presence felt, with five Hot Prospect winners between them.

On the imported wine side, 13 brands earned Hot Prospect honors this year, led by Provençal rosés and sparkling wines. Four rosés from Provence were named Hot Prospects, out of a total of five French wines on the list. Four Italian labels also made the list along with two Spanish wines and one brand each from New Zealand and South Africa.

To qualify as Hot Prospects, wine brands must have posted 15% depletions growth in 2017 while also showing consistent growth in the preceding two years. Volumes must reach at least 50,000 cases but not more than 200,000 cases. New products can qualify as Hot Prospects if they pass the 50,000-case mark in their first year. There were two new products that made the list this year, 7 Moons and Gemma di Luna.

Domestic wine Hot Prospect brands above 100,000 cases in annual volume include: Bread & Butter, Freakshow, The Prisoner, OZV, Kung Fu Girl, Talbott, The Velvet Devil, Rare, Z. Alexander Brown, Orin Swift, Ava Grace, 7 Moons, Mumm Napa Brut Rosé, and Carmenet.

Imported wine winners above 70,000 cases include: Campo Viejo, Veuve de Vernay, Miraval, Jam Jar, Maschio, Alverdi, and Gemma di Luna.

Impact’s full list of Hot Prospect wines, as well as complete data and analysis, appears in the September 1&15 issue. To subscribe to Impact, click here.Daniel Marsteller

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