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Oregon Wine Volume Rises 6% To 3.6 Million Cases

September 20, 2018

The Oregon wine category advanced by 6% in volume terms last year to 3.6 million cases, according to the Oregon Wine Board. On a revenue basis, the state’s wine industry increased by 4% to $551 million in 2017. Meanwhile, at the retail level, Oregon wines continue to move at a brisk clip, with dollar sales up 16% in Nielsen channels in the 52 weeks through August 11.

While Oregon’s in-state wine sales were down slightly last year, slipping 2% to 579,000 cases, domestic U.S. volume outside Oregon was up 9% to 2 million cases. Export shipments posted strong growth, jumping 44% to 94,000 cases, with Canada accounting for just under half of international sales. Tasting room sales rose by 1% to 490,000 cases.

With sales on the rise, new wineries continue to spring up across Oregon. Last year, the state’s total count rose by 44 wineries to reach 769, with most of the expansion taking place in emerging regions along the northern border and in the Rogue Valley in Southern Oregon.—Daniel Marsteller

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