Texas Vodka Western Son Boosts Capacity Amid Rapid Growth

Pilot Point, Texas-based vodka brand Western Son, an Impact “Hot Prospect,” has broken ground on a new expansion of its distillery, with an eye toward keeping pace with rising demand and upgrading its tourism facilities. Western Son co-founder and CEO John Strait tells SND the distillery’s capacity will rise to 750,000 cases via the $3 million investment.

Western Son’s expansion will also include an enlarged tasting room and event space that can hold up to 300 people, complementing its existing outdoor venue. Carlos Guillem, the company’s COO, noted that the distillery hosted 20,000 people last year and could double that total in 2019.

Western Son is vying to become the third Texas-based vodka to transcend its local presence and make an imprint on the national market, following Tito’s and Deep Eddy. According to Impact Databank, the brand rose from 17,000 cases in 2015 to 100,000 cases in 2017, and it has continued on a strong upward trajectory this year.—Daniel Marsteller

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