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Pernod Ricard Invests €150 Million In Irish Whiskey Operations, As Category Boom Continues

October 15, 2018

Pernod Ricard’s Irish Distillers unit has unveiled a new €150 million ($174m) push to upgrade and expand its production facilities, as the Irish whiskey category continues to surge in the global market.

The investments include €130 million ($151m) for Irish Distillers’ distillery in Midleton and its maturation site in Dungourney, Co. Cork. The latter will be expanded with eight new maturation warehouses holding 16,800 casks each, while Midleton will gain a third mash filter, new fermenters, and a new office building expected to be completed next July. Another €20 million ($23m) will go toward extensions to the main bottling hall and storage warehouses at Irish Distillers’ Fox and Geese bottling site in Dublin.

In total, Irish Distillers has invested €400 million ($464m) since 2012 to double its production and bottling capacity. The expansion comes as global demand for Irish whiskey continues to rise sharply. According to Impact Databank, global Irish whiskey volume leapt by 60% from 2012-2017, totaling just under 9.7 million cases last year. The U.S. market accounts for approximately 40% of the category.

Pernod Ricard’s Jameson dominates Irish whiskey both in the U.S. and globally: in the U.S. the brand accounts for roughly 84% of the category, and globally it has a share of about 71%.—Daniel Marsteller

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