News Briefs for October 22, 2018October 22, 2018
•Bacardi’s Dewar’s Blended Scotch whisky is kicking off a new $15 million global marketing campaign today with an ad debuting on U.S. television networks.The campaign, dubbed “Live True,” will run through the end of 2019 and will roll out globally after its U.S. debut. “Live True” aims to highlight Dewar’s double maturation process while keeping the messaging fun and accessible. The company has also purchased print advertisements in sports, food, and travel publications, and will be supporting the brand with on- and off-premise promotions.
•Rémy Cointreau has reported a 7.7% jump in organic sales for its fiscal first half ended in September, to €571.4 million ($656.7 million). The company posted 5.9% and 9.1% organic growth for the first and second quarters, respectively. The House of Rémy Martin performed particularly well—up 11.7% for H1—amid growing demand for Cognac in both the U.S. (where the brand was up double-digits) and China. Overall, Rémy Cointreau’s Americas region was up 4.9%, with the U.S.’s shipments accelerating in the second quarter. The company notes that the Botanist gin is up double-digits worldwide, and that single malt Scotch, led by Bruichladdich, is driving growth in the Americas and Asia Pacific.
•California-based retailer BevMo has named Josiah Knutsen as its senior vice president of merchandising. Knutsen brings nearly 20 years of experience in the grocery industry to BevMo. Most recently he served as senior vice president of marketing and merchandising for Albertsons Companies’ Northern California division. At BevMo, Knutsen will be responsible for developing promotions, adjusting prices, and helping to drive traffic to BevMo’s stores.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.