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News Briefs for October 26, 2018

October 26, 2018

•Bacardi-owned single malt Scotch Craigellachie is kicking off a year-long experiential marketing tour in London on November 26. The program, dubbed Bar 51, will be the exclusive home of Craigellachie’s 51-year-old whisky, alongside the brand’s other whiskies. The single cask whisky is bottled at 40.3% abv and was matured in a refill Bourbon cask. The pop-up bar will host 150 guests per night and will travel to bars in the U.S., Australia, and South Africa through 2019.

•Anheuser-Busch InBev’s North America revenues declined 1.3% to $11.8 billion in the first nine months of this year, while volumes fell 3.1% to 84.6 million hectoliters. The company’s normalized EBITDA slipped 4.6% to $4 billion in the North American region. In the U.S., ABI’s revenues were down 1.4% in the nine-month period, but increased 1.5% in the third quarter. While Budweiser and Bud Light continue to be under pressure, their performance has improved lately, the brewer noted. Meanwhile, higher-priced offerings like Budweiser Reserve and Bud Light Orange are providing premiumization opportunities within their respective brand families, and lifting their overall results. ABI’s global revenues increased 4.6% to $41.8 billion in the first three quarters of the year, while EBITDA grew 7.1% to $15.9 billion.

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