News Briefs for November 19, 2018November 19, 2018
•Diageo is backing Tanqueray with a new multi-million dollar global campaign called “Unmistakably Tanqueray.” Focused around Tanqueray’s flavor profile, the new push includes print, digital, and out-of-home initiatives. Tanqueray has enjoyed a run of strong growth lately amid rising global interest in gin, with total volume up 14% to 3.25 million cases last year, according to Impact Databank. In the U.S., Tanqueray ranks second in the gin market behind Seagram’s, with volume at approximately 1.33 million cases.
•Wine.com is set to invest in product innovation, marketing, and infrastructure following the closing of a $32.5 million growth capital investment from Goldman Sachs Asset Management Private Credit Group. With the funds, the online retailer plans to ramp up innovation in mobile—which accounts for 30% of revenue—adding new features and services for consumers. The company says it will also make new marketing investments across a variety of different channels and continue to bolster its proprietary fulfillment network across the U.S. market.
•Pernod Ricard has launched a new podcast highlighting happenings across its portfolio. The bi-weekly podcast will run every other Wednesday, hosted by Tavarus Hogans, Pernod’s manager of performance and learning, and will center on “Four Key Things To Know” each week, including timely, seasonal products in the portfolio alongside material on new-and-noteworthy launches.
•Labatt has opened a new Brew House and Draft Room in Buffalo as part of a $20 million redevelopment project led by Buffalo Bills and Sabres owners Terry and Kim Pegula. Labatt Brew House, operated by Labatt USA, is a 3,000-square-foot innovation brewery with a 10-barrel, four-vessel brew system. Its tasting room provides a front-row view of the entire brewing process. The accompanying Draft Room, operated by Pegula Sports & Entertainment, features a full food menu, as well as 30 varieties of beer, cocktails, and wine on tap.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.