Heaven Hill To Boost Capacity With $65 Million Investment

Bardstown, Kentucky’s Heaven Hill Distillery is investing $65 million to bolster capacity and its visitor experience. The outlay includes a $17 million renovation, expansion, and rebrand of the distillery’s Bourbon Heritage Center.

The newly renovated visitor center will focus on Heaven Hill’s history and current portfolio, as well as the founding Shapira family’s impact on the company. Immersive, educational experiences, including one where guests will have the chance to bottle their own Bourbon, are set to accompany a new rooftop bar and enhanced retail space.

Alongside the visitor center expansion, Heaven Hill is also investing $47.5 million in new barrel warehousing, bottling line and equipment upgrades, and increased holdings of aging Bourbon. Heaven Hill’s key Bourbon brands include Evan Williams, Elijah Craig, and Larceny.—Julia Higgins

Tagged : Heaven Hill Brands, Heaven Hill Distillery

Get your first look at 2019 data and 2020 projections for the wine and spirits industries. Order your 2020 Impact Databank Reports. Click here.