Exclusive news and research on the wine, spirits and beer business

News Briefs for November 20, 2018

November 20, 2018

•Beam Suntory-owned Bowmore single malt Scotch whisky has introduced the latest expression in its 50-year-old Vaults series. Aged for 52 years, the Bowmore 1965 comes packaged in a hand-blown glass bottle with sterling silver adornments, and is presented in a handcrafted Scottish oak cabinet. Starting this December, 232 bottles of the 42%-abv whisky will be available worldwide, retail priced at $30,000 a 750-ml. Bowmore 1965 joins the Bowmore 1966, Black Bowmore 1964, and Bowmore 1961 whiskies in the 50-year-old Vaults Series. The Islay whisky brand sells around 11,000 cases in the U.S. each year.

•Edrington has debuted the first global advertising campaign for The Macallan. The centerpiece of the campaign, a 90-second film called “Make The Call” has launched on The Macallan’s website and social channels in the U.S. In addition, the campaign will be displayed on television and digital channels, and is also rolling out across global markets like Mexico, Taiwan, China, and the U.K. This campaign follows The Macallan’s $15 million digital marketing spend back in May and the June opening of the brand’s $189 million distillery and tourism center in Speyside. The Macallan is the third-largest single malt brand globally, according to Impact Databank, at more than 900,000 cases.

•Cooper & Thief Cellarmasters, part of the Constellation portfolio, has launched a new Cooper & Thief Cabernet Sauvignon ($60) that has aged six months in rye whiskey barrels from Constellation’s High West Distillery in Utah. This is the third entry in Cooper & Thief’s line of wines aged in spirits barrels, joining the Red Blend (primarily Merlot and Syrah) aged in ex-Bourbon barrels and Napa Valley Sauvignon Blanc aged in former Casa Noble Añejo Tequila barrels.

•Canadian Club is debuting a limited-edition 41-year-old whisky—its oldest offering to date—as the first expression in its CC Chronicles series, which is intended to highlight the 160-year history of the brand. Bottled at 45% abv, Canadian Club 41-year-old contains small amounts of Cognac, sherry, and rye, and is launching in very limited quantities across the U.S. at $300 a 750-ml. Earlier this year, Beam Suntory-owned Canadian Club launched Apple ($13), the first flavored expression in its portfolio.

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