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Craft Brewing and Distilling News for November 26, 2018

November 26, 2018

•Pottstown, Pennsylvania’s Manatawny Still Works has launched Maple Whiskey to select retailers and on-premise accounts in PA. The 42%-abv whiskey is a multi-vintage blend of Manatawny’s four-grain whiskey finished in Whiskey Hollow maple syrup barrels and blended with Whiskey Hollow’s maple syrup. This is Manatawny’s second flavored whiskey following Swarmbustin’ Honey Whiskey last year. Maple Whiskey is now available at the company’s Pottstown distillery and in Philadelphia and Lancaster, PA for a suggested retail price of $45 a 750-ml.

•Mahou USA, the U.S. subsidiary of Spain’s largest brewer, has debuted a new digital campaign to introduce Americans to Madrid and Mahou. The campaign consists of eight videos highlighting the sights, sounds, and tastes of Madrid alongside Mahou’s products, and will run on the brand’s digital platforms for three months. Mahou is also promoting the brand on Instagram, encouraging travelers to share photos of their time in the city with the hashtag “#ThisIsMadrid.” Mahou USA’s beers include Cinco Estrellas, Maestra de Mahou, and Barrica Original, among others. Mahou also has a 30% stake in Michigan’s Founders Brewing Co.

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