Exclusive news and research on the wine, spirits and beer business

News Briefs for November 26, 2018

November 26, 2018

•Ceria Brewing Company, led by former Blue Moon brewmaster Keith Villa, will release Grainwave Belgian-Style White Ale, a de-alcoholized, THC-infused cannabis beverage, next month. Launching in Colorado dispensaries in mid-December with plans to expand to other states where recreational cannabis use has been legalized, each 10-ounce bottle will retail for $9 ($36 for a 4-pack) and contain 5mg of THC that will affect the body in a timespan comparable to alcohol. Villa plans to release two more offerings—a 2.5mg THC American Lager and a 10mg THC IPA—early next year.

•375 Park Avenue Spirits has named Brian Reames to the new role of marketing manager, reporting to CEO Jason Schladenhauffen. Reames was previously vice president of marketing for Warsteiner USA. In his new post, Reames will lead marketing initiatives across the 375 portfolio, which includes Van Gogh Vodka, Saint James Rhum, Ballantine’s, Speyburn, Old Pulteney, and Balblair Scotch whiskies, and J.P. Wiser’s Canadian whisky, among other brands.

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