Edrington Offloads Cutty Sark To La Martiniquaise

Edrington announced today the sale of its Cutty Sark Scotch whisky label to French company La Martiniquaise-Bardinet. The deal, for which no sales price was disclosed, is expected to be completed within a month. Cutty Sark sells approximately 107,000 cases a year in the U.S. and roughly 600,000 cases worldwide, according to Impact Databank.

Jean-Pierre Cayard, president of La Martiniquaise-Bardinet, called the acquisition “a major step forward to accelerate our international expansion. It will further strengthen our position in Europe and boost our presence in key markets such as the U.S. and Japan.”

La Martiniquaise-Bardinet’s other Scotch brands include Label 5 and Glen Moray, both of which are handled stateside by Prestige Beverage Group. Its other brands include Poliakov Vodka, Porto Cruz, and Saint James rum. La Martiniquaise-Bardinet has annual turnover of €1 billion ($1.1b).—Danny Sullivan

Tagged : Cutty Sark, Edrington, La Martiniquaise-Bardinet

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.