Edrington Offloads Cutty Sark To La MartiniquaiseNovember 28, 2018
Edrington announced today the sale of its Cutty Sark Scotch whisky label to French company La Martiniquaise-Bardinet. The deal, for which no sales price was disclosed, is expected to be completed within a month. Cutty Sark sells approximately 107,000 cases a year in the U.S. and roughly 600,000 cases worldwide, according to Impact Databank.
Jean-Pierre Cayard, president of La Martiniquaise-Bardinet, called the acquisition “a major step forward to accelerate our international expansion. It will further strengthen our position in Europe and boost our presence in key markets such as the U.S. and Japan.”
La Martiniquaise-Bardinet’s other Scotch brands include Label 5 and Glen Moray, both of which are handled stateside by Prestige Beverage Group. Its other brands include Poliakov Vodka, Porto Cruz, and Saint James rum. La Martiniquaise-Bardinet has annual turnover of €1 billion ($1.1b).—Danny SullivanSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.